Kotler 2003
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- 1Airiti Library華藝線上圖書館
Kotler, P. (2003). Marketing Management: Analysis, Planning, Implementation, and Control(11th ed....
- 2Marketing Management by Philip Kotler (2003-07-30): Amazon.com ...
Marketing Management by Philip Kotler (2003-07-30) on Amazon.com. *FREE* shipping on qualifying o...
- 3第一章緒論1.1 研究背景與動機: Philip Kotler 在其Marketing ...
Kotler(2003)提到所有的行銷策略,皆建立在STP-區隔化(segmentation)、. 目標市場選擇(targeting)、及定位(positioning)的基礎上。公司在市場上發掘...
- 4Marketing Management - Philip Kotler - Google Books
About the author (2003) ... Philip Kotler is one of the world's leading authorities on marketing....
- 5體驗行銷、知覺價值、信任、承諾、滿意度與顧客維繫之關係探討
Kotler (2003)則提出了,. 行銷導向的消費環境近來已逐漸被顧客導向的消費市場所取代,因此「發掘並滿足顧客的. 知覺價值」已經成為現代企業經營的 ...