Kotler 2003

服務支付產生的效用(Kotler, 2003)。消費者對價格的知覺是反. 應產品品質之良好指標(Dodds, et al., 1991; Rao and Monroe,. 1988)。產品價格越...

Kotler (2003)則提出了，. 行銷導向的消費環境近來已逐漸被顧客導向的消費市場所取代，因此「發掘並滿足顧客的. 知覺價值」已經成為現代企業經營的 ...

Marketing Management by Philip Kotler (2003-07-30) on Amazon.com. *FREE* shipping on qualifying o...

Kotler, P. (2003) Marketing Management. 5th Edition, Pearson Education, Inc., London.

This also confirmed that the theory from Kotler & Keller (2018) who defined the customer satisfac...